Airline Visual Identity 1945 – 1975 reconstructs the visual language of thirteen pioneering airlines at different points in time. The visual identity of airlines was the most complex of all industries in this era, made up of hundreds of items for each carrier, ranging from timetables and print advertisements to aircraft interiors and liveries of the aircraft themselves. A series of case studies analyses the most important design developments for each airline and the strategies behind them, accompanied by carefully curated work of famed designers and advertising icons, taking the reader back in time to witness the glamorous days of the airline industry. The book provides unique insight into the design and advertising methods of an era when airlines were considered the most esteemed business sector and quality was the main criterion for selecting a flight.

Conceived by some of the best creative minds of the time, such as Massimo Vignelli, Otl Aicher, Academy Award winner Saul Bass, Ivan Chermayeff or advertising titan Mary Wells Lawrence, the designs found in the book also illustrate the shift from traditional methods of corporate design and advertising to comprehensive modern branding programs.
This book has received fine reviews in the most influential media around the world.

Possibly no other publication in recent years has been produced with such technical sophistication. To reproduce all original works of art as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern printing technology.